Now that you have your keywords determined, how do you incorporate them effectively? There are three "key" ways to integrate keywords into your content, and they're really quite simple:
1. Keywords in your blog posts
When companies incorporate keywords into blog posts, they benefit even more than when they incorporate them into web copy (blogs can be read as "news" and will be easily found online! This is great optimization for you to take advantage of!). For starters, identify the broad categories that your keywords may fall under. Then, identify any vertical and niche industries that your organization falls in. Finally, it's time to create blog posts that are optimized and relevant to your target market and blog readers.
2. Keywords in your social media posts
Did you know that search engines index public Tweets and Facebook posts? When you incorporate keywords into your tweets and Facebook status updates, your SEO grows even stronger. Use keywords and hashtags so that your content is clickable.
3. Keywords in your press releases
The final way to incorporate keywords into your content is by embedding them into press releases. Hyperlinks in press releases are extremely effective and placing strategic keywords into each release will not only help your press release get found, but will get people to read more about your business and eventually visit your site. In press releases, focus on three to five important keywords and hit them hard throughout the content. To maximize the value of your keywords, place them in the beginning of paragraphs and in headlines and subtitles.