Google Analytics is a valuable tool that many content marketers use to measure web traffic and increases in a page’s SEO. If you’re not a Google Analytics pro, the different metrics and measurement can be seem confusing. Which ones actually matter?
Here at Inboun, we’re in the spirit of dropping some knowledge on your cranium. So put on your thinking rollerblades and fingerless gloves—you’re about to feel like Angelina Jolie in Hackers (huh?).
Here are the top 5 most important Google Analytics measurements you need to pay attention to:
If a tree falls in the woods and no one is there to hear it, does it make a sound?
Sure, this is one of most classic hypothetical questions anyone has ever heard. But let’s put it in modern terms: If one Twitter user (out of more than 500 million) dies, does the account end?
Thanks to LivesOn, when you’re six feet under, your Twitter’s pulse will keep beating.
An artificial intelligence experiment set to be released this month, LivesOn will continue to post tweets from your account after you’ve passed. The program follows and analyzes a user’s current Twitter account to track interests and behaviors. Then, after you’ve overstayed your welcome in life, “you” can still be pumping out tweets.
From 2010 to 2011, Tumblr grew 900%. Last spring, data from Google revealed that the word “Tumblr” is overtaking “blog” as a search term. While this is more of an indicator of the changing purpose of blogs as opposed to a blogger’s nail in the coffin, this data has important implications for Tumblr as an underutilized marketing resource. As the data shows below, a shift is occurring in which mediums are most widely used and marketers would be wise to capitalize on this trend:
Whereas blogs are more about written content, Tumblr is about sharing images, GIFs and short blurbs. A visual-based site like Tumblr means a faster way to spread a message. There is no length restriction like Twitter and the content is just as, if not easier, to share as a Pinterest pin. Tumblr’s highly visual nature makes the possibility of a viral post exponentially more feasible, especially with Tumblr’s loyal crowd (2% of users account for 43% of Tumblr traffic).
Below are a few ways to utilize Tumblr as a marketing tool:
As most of you know by now, Burger King’s Twitter account was hacked last week. In addition to the account’s layout being changed to look like McDonald’s, several tweets were also posted by the hackers.
Beyond being a gigantic embarrassment to the company (and giving free publicity for its top competitor to over 89,000 followers), the hack raised issues of cyber security. How can one of America’s largest fast food chains suffer from such a monumental security failure (many joked that it’s because BK’s Twitter password was whopper123. Haha!)? Such an event is a social media marketing nightmare. Plus, this stunt makes a brand look incompetent or out of touch.
Ever since Google bought fellow online behemoth YouTube, the Internet giant has been developing a strategy to earn back the $6 billion they spent on the video streaming service. So far Google has been doing pretty well, thanks to the integration of the AdSense platform. Because the revenue YouTube earns is from advertisers, it makes its money on the videos that the world produces. If a video is original and contains no copyright, YouTube is required to pay you, per its own terms of services.
We’ve all heard of overnight YouTube sensations. For example Gangnam Style by Psy. This video crossed the 1 billion mark in December 2012. YouTube paid an estimated whopping $870,000 to the producers because of the partnership agreement they made.
There are many more examples of people who make a living purely off of YouTube. Take Phillip DeFranco. He has over 2.3 million subscribers to his channel with over a billion views (an average of over 100,000 views per episode). There is no clear price-per-view, as it fluctuates based on a number of different factors like views, subscribers, and most importantly, how long someone views it. Nevertheless, it is safe to say that Phillip DeFranco is making bank.
In an increasingly fast-paced, mobilized world, businesses not working to keep up the pace are easily left behind. One such area of change is the mobilization of websites. No longer is it enough to have a website accessible from stationary devices. With over one billion smartphones now being used worldwide, it is critical that businesses transfer their websites to accommodate mobile users. Doing so ensures that businesses and startups alike can continue to compete in the globalized marketplace while enhancing the opportunity of attracting larger audiences.
Although it's only been around for a hot minute, the new app known as Vine has become all the rage. For those of you who haven't ventured into the Vine app, it's basically Twitter + Instagram...in video format. The app, rolled out by Twitter, is a free mobile video app that allows people to create and share six-second looping videos.
Sure, Vine is a lot of fun. Sure, you can post hilarious videos of your friends dancing at the bars. Sure, you can make a video of your cat wearing different types of glasses. Sure you can "like" (with a smiley face button) different Vines and share them with your friends.
But does Vine have any business in the marketing space?
It may be too soon to know.
Facebook, Twitter, Instagram and Pinterest started out as purely social, but quickly migrated into great tools for marketing businesses, brands, products and services. If those social media platforms can do it, why can't Vine?
My prediction is that one day, Vine will be used as a marketing tool for business. But not quite yet. Businesses are still catching on to the Instagram + Pinterest phase. Some haven't even dipped their uneasy toes into the Twitter pond. Others still haven't even set up a Facebook page. Obviously, there's no hurry for companies to get an account on Vine. But that certainly doesn't mean it won't ever happen.
Valentine’s Day is about relationships, and all healthy relationships require three things—open communication, the element of surprise and reciprocity. Businesses can apply the same person-to-person relational elements to the business-to-customer relationship. If the business-to-customer relationship is healthy, then everyone wins.
Digital community building is difficult to do, and few companies do it well. The few that do, however, are handsomely rewarded with brand loyalty, social media dominance and word-of-mouth buzz. Below are some simple ways that businesses can show their customers how much they are valued through social media channels this Valentine’s Day and beyond:
It's embarrassing enough to not be able to view your Facebook insights because you don't have over 30 Likes...but it's even worse when your Facebook fans, Likers and advocates are in the single digits. But we see them all the time: those Facebook pages that have just 3 Likes. Why? What are these social media accounts doing wrong? And most importantly, how can they change things and get noticed?
Lucky for you, I've put together the top 5 reasons your Facebook page isn't getting any (or embarrassingly little) Likes.