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  • Written by Alex Gamble
  • Category: Content Marketing

Why Optimize Your Site for Mobile? (Plus Some Good Tips On How to Do It)

In an increasingly fast-paced, mobilized world, businesses not working to keep up the pace are easily left behind. One such area of change is the mobilization of websites. No longer is it enough to have a website accessible from stationary devices. With over one billion smartphones now being used worldwide, it is critical that businesses transfer their websites to accommodate mobile users. Doing so ensures that businesses and startups alike can continue to compete in the globalized marketplace while enhancing the opportunity of attracting larger audiences.

 

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  • Written by Allison Way
  • Category: Social Media

Vine: A New Marketing Platform for Business?

Although it's only been around for a hot minute, the new app known as Vine has become all the rage.  For those of you who haven't ventured into the Vine app, it's basically Twitter + Instagram...in video format.  The app, rolled out by Twitter, is a free mobile video app that allows people to create and share six-second looping videos. 

Sure, Vine is a lot of fun.  Sure, you can post hilarious videos of your friends dancing at the bars. Sure, you can make a video of your cat wearing different types of glasses.  Sure you can "like" (with a smiley face button) different Vines and share them with your friends.  

But does Vine have any business in the marketing space?  

It may be too soon to know.  

Facebook, Twitter, Instagram and Pinterest started out as purely social, but quickly migrated into great tools for marketing businesses, brands, products and services.  If those social media platforms can do it, why can't Vine?

My prediction is that one day, Vine will be used as a marketing tool for business.  But not quite yet.  Businesses are still catching on to the Instagram + Pinterest phase.  Some haven't even dipped their uneasy toes into the Twitter pond.  Others still haven't even set up a Facebook page.  Obviously, there's no hurry for companies to get an account on Vine.  But that certainly doesn't mean it won't ever happen.

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  • Written by Alex Gamble
  • Category: Social Media

How Businesses Can Show Customers Social Media Love This Valentine’s Day

Valentine’s Day is about relationships, and all healthy relationships require three things—open communication, the element of surprise and reciprocity.  Businesses can apply the same person-to-person relational elements to the business-to-customer relationship. If the business-to-customer relationship is healthy, then everyone wins.

Digital community building is difficult to do, and few companies do it well. The few that do, however, are handsomely rewarded with brand loyalty, social media dominance and word-of-mouth buzz. Below are some simple ways that businesses can show their customers how much they are valued through social media channels this Valentine’s Day and beyond:

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  • Written by Allison Way
  • Category: Social Media

No One Likes My Facebook Page :(

It's embarrassing enough to not be able to view your Facebook insights because you don't have over 30 Likes...but it's even worse when your Facebook fans, Likers and advocates are in the single digits.  But we see them all the time: those Facebook pages that have just 3 Likes.  Why?  What are these social media accounts doing wrong?  And most importantly, how can they change things and get noticed?

Lucky for you, I've put together the top 5 reasons your Facebook page isn't getting any (or embarrassingly little) Likes.  

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  • Written by Bobby Miller Jr.
  • Category: Social Media

The Problem with Google+

Google is big.  Like really big.  So big that the company referred to as a “social media giant” has an active reach to 90.58% of the internet.

Let’s think about this for a moment.

That means that of the 7 billion people on this planet, 2,405,518,376 have access to the internet.  34.3% of the population may not seem like much, until we add another scope to the picture (and just as a reference, this data is from June 30th 2012, seven months from the writing of this article). 

The internet is 30 years old according to one of its founding fathers, Vint Cerf. The first registered domain name, symbolics.com, was registered in 1985 when the internet was just 2 years old. Google came along 14 years later in 1998.  In that same year, Google ran its very first index of the internet. In the time leading up to that measure the grew from 1 URL to roughly 26 million. Two years later in 2000, the index crossed the one billion mark. Then, in 2008, the index hits the one trillion mark. Five years later, Google hasn’t updated us with a new figure.  Why? Because they can’t. The internet, like the universe, is constantly expanding and it has already expanded past the point of measurement.

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  • Written by Allison Way
  • Category: SEO

5 Mistakes That Are Ruining Your Site's SEO

Of course you know what SEO is.  It's search engine optimization.  It's what gets you on the first page of a Google search.  It's something that digital marketers and content strategists bug you about time and time again.  But how do you make sure that your SEO is working?  How do you get your site fully search engine optimized?  And perhaps most importantly, how do you make sure you're not making some major SEO mistakes?

It's one thing to say that your site is optimized--it's another to understand exactly how and why it works.  In order to help you, I've put together a list of the 5 mistakes that could possibly be ruining your website's SEO.

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  • Written by Bobby Miller Jr.
  • Category: Content Marketing

5 Secrets of the Highest Converting Websites

Having a strong online presence is important.  It helps businesses, big and small, engage with clients and stay current.  But all that time spent creating social media accounts, building your SEO, and constructing a website and store can be for nothing if you don’t actually make any money. The idea of building a website and making money off it is so blasé (anyone can do it, right?).

In the biz of marketing, we have a term for companies and sites that do just that—you know, the ones that turn Facebook post or tweets into cash. It would make sense to call the Rumpelstiltskins because they spin nothing into gold.  But here at Inboun, we don’t call them that.  Instead, we refer to them as high converting websites or “HCW” for short.

One of the simplest things HCWs do is utilize their Facebook landing page to the fullest.   

Say HCW1’s goal is to build their Facebook following. So they create a Facebook landing page that when clicked from their website or wherever else, it goes to a roadblock-like page that requires you to “Like” the page to continue on. Users tend to have no problem doing this especially if they have an incentive to do so (like special deals and promo codes that can be used back on their website).

So what else do HCWs do? After the jump you’ll find 5 things they do to keep converting:

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  • Written by Allison Way
  • Category: Content Marketing

10 Content Ideas That Will Blow Your Readers Away

Coming up with content isn't necessarily easy.  It takes brainstorming, creativity, wit, and of course, the ability to power through writer's block.  But it takes even more work to come up with compelling content.  Anybody can come up with a Top 10 Blog by copying other online content.  But very few can come up with a unique, interesting and mind-blowing post that will leave readers salivating for more.

But if you're ready to start producing content that readers crave, read on!  This blog will give you insight into 10 content ideas that will keep your readers coming back for more:

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  • Written by Allison Way
  • Category: Content Marketing

Top 5 Secrets for Marketing Your Mobile App

Marketing for startups.  Marketing for brands.  Marketing for events.  Marketing for nonprofits.  All of these marketing "types" must be executed in different ways.  And it's no different when marketing for mobile apps.  If an entrepreneur or developer has come out with a new, exciting application, there is a very intricate way of marketing it to the masses.  It takes a little bit of this and a little bit of that...but without these 5 secrets, you probably won't know where to start:

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