It's embarrassing enough to not be able to view your Facebook insights because you don't have over 30 Likes...but it's even worse when your Facebook fans, Likers and advocates are in the single digits. But we see them all the time: those Facebook pages that have just 3 Likes. Why? What are these social media accounts doing wrong? And most importantly, how can they change things and get noticed?
Lucky for you, I've put together the top 5 reasons your Facebook page isn't getting any (or embarrassingly little) Likes.
Google is big. Like really big. So big that the company referred to as a “social media giant” has an active reach to 90.58% of the internet.
Let’s think about this for a moment.
That means that of the 7 billion people on this planet, 2,405,518,376 have access to the internet. 34.3% of the population may not seem like much, until we add another scope to the picture (and just as a reference, this data is from June 30th 2012, seven months from the writing of this article).
The internet is 30 years old according to one of its founding fathers, Vint Cerf. The first registered domain name, symbolics.com, was registered in 1985 when the internet was just 2 years old. Google came along 14 years later in 1998. In that same year, Google ran its very first index of the internet. In the time leading up to that measure the grew from 1 URL to roughly 26 million. Two years later in 2000, the index crossed the one billion mark. Then, in 2008, the index hits the one trillion mark. Five years later, Google hasn’t updated us with a new figure. Why? Because they can’t. The internet, like the universe, is constantly expanding and it has already expanded past the point of measurement.
Of course you know what SEO is. It's search engine optimization. It's what gets you on the first page of a Google search. It's something that digital marketers and content strategists bug you about time and time again. But how do you make sure that your SEO is working? How do you get your site fully search engine optimized? And perhaps most importantly, how do you make sure you're not making some major SEO mistakes?
It's one thing to say that your site is optimized--it's another to understand exactly how and why it works. In order to help you, I've put together a list of the 5 mistakes that could possibly be ruining your website's SEO.
Having a strong online presence is important. It helps businesses, big and small, engage with clients and stay current. But all that time spent creating social media accounts, building your SEO, and constructing a website and store can be for nothing if you don’t actually make any money. The idea of building a website and making money off it is so blasé (anyone can do it, right?).
In the biz of marketing, we have a term for companies and sites that do just that—you know, the ones that turn Facebook post or tweets into cash. It would make sense to call the Rumpelstiltskins because they spin nothing into gold. But here at Inboun, we don’t call them that. Instead, we refer to them as high converting websites or “HCW” for short.
One of the simplest things HCWs do is utilize their Facebook landing page to the fullest.
Say HCW1’s goal is to build their Facebook following. So they create a Facebook landing page that when clicked from their website or wherever else, it goes to a roadblock-like page that requires you to “Like” the page to continue on. Users tend to have no problem doing this especially if they have an incentive to do so (like special deals and promo codes that can be used back on their website).
So what else do HCWs do? After the jump you’ll find 5 things they do to keep converting:
Coming up with content isn't necessarily easy. It takes brainstorming, creativity, wit, and of course, the ability to power through writer's block. But it takes even more work to come up with compelling content. Anybody can come up with a Top 10 Blog by copying other online content. But very few can come up with a unique, interesting and mind-blowing post that will leave readers salivating for more.
But if you're ready to start producing content that readers crave, read on! This blog will give you insight into 10 content ideas that will keep your readers coming back for more:
Marketing for startups. Marketing for brands. Marketing for events. Marketing for nonprofits. All of these marketing "types" must be executed in different ways. And it's no different when marketing for mobile apps. If an entrepreneur or developer has come out with a new, exciting application, there is a very intricate way of marketing it to the masses. It takes a little bit of this and a little bit of that...but without these 5 secrets, you probably won't know where to start:
It seems as if every time Facebook decide to makes and update or a change, the entire online population freaks out. But before you start to hyperventilate from Facebook’s new Graph Search feature, stop, breath and allow Inboun to explain.
On Tuesday, January 15, 2013, Mr. Zuckerberg himself introduced the world to Facebook’s newest breakthrough technology dubbed “Graph Search”. In short, Graph Search is a major advancement of Facebook’s current search which combs through the massive amounts of data (user interests, relationship status, pictures, mutual friends, etc.) of Facebook users to bestow better search results.
Graph Search is much different than a general web search you’d perform on Google or Facebook’s new web search partner, Bing. The difference between the two breaks down like this:
A web search rakes through the entire internet based on your search query and displays results in the form of other web links
When you input a query in Graph Search, it filters through the data of your friends and displays results in the form of people, places, or interest
It should also be noted that the queries you input into Graph Search are different (much more intuitive based)
Sad news came today about “the Internet”, as it was revealed that the perceived wholesome haven, which billions around the world have lauded over for years, has been deemed to be infected with dubious scams. Some scams even perpetrated with no clear goal other than some guy on Facebook serving his own self vanity.
The news broke when the Supreme Court issued the statement that “not everything on the Internet is true.” The ruling came after weeks of deliberation on the validity of a post from Facebook User Nolan Daniels, the infamous lottery ticket hoaxer. Daniels’s post, depicted himself holding up what appears to be a lottery ticket with the winning numbers printed on it. The post went viral because Daniels had claimed to hold a ticket worth millions and millions of dollars. He then posted that one lucky person, who had “Liked” and/or “Shared” his post would be granted $1 million from his pending fortune.
Internet trolls nearly had a victory in the bag. A quote from Justice Samuel Alito explains how the deliberations went.
It's one thing to post amazing, filter-enhanced photos to your Instagram account. But it's a completely different (and way better) thing to actually have a community of followers behind your Instagram photos. First-off, it's easy to recognize those accounts with a large following. 4000 followers? 516 'likes"? 84 comments? How did these brands get such a strong Instagram following?
Instagram is a whole different social media animal. And it's important to learn the ins-and-outs of this booming social network. Lucky for you, Inboun is here to help. Here are the top 3 things you can do to your Instagram account to build your photo-loving community.