In this week’s Follow Friday (#FF) post, we’d like to shine the spotlight on the AMC television network—a company doing social media right. Social media is all about engaging with people. The idea is that if you do it right, it’ll elevate your brand and amplify your impact in the world. But ultimately, social media will help you drive sales and make money.
When it comes to blogging, there’s no shortage of platform options for writers. Each tool offers different features, layouts and brand potential. Choosing which blog platform to utilize is an important decision. Content is like physical possessions, and once your start uploading (or “moving”) all your content into a given platform, it becomes very easy to settle down. The most important thing to remember when choosing a blog platform is that you choose what is best for you. So today, we will be looking at three of perhaps the most popular blogging platforms—Wordpress, Blogger and Tumblr—to offer insight into which platform is best for your individual or business goals.
The most important thing to remember when choosing a blog platform is that you choose what is best for you.
As social media strategists, we know great social media accounts when we see them. The other day, a friend and fellow great social media strategist Ramsey Mohsen tweeted something that we whole heartily agree with. With current the state of marketing, there is a major misconception. It’s that social media is a great “free” way to market and elevate your brand to a higher standard. This ideal is wrong on many different levels. Allow me to explain.
Social media is not free because it takes time. To get really technical and smarty pants-ish, the time a marketing professional spends on managing a company’s social media presence is the opportunity cost. That time could have been used for other equally as useful tasks. To be effective in the social media sphere, it takes a lot of effort and time analyzing graphs and the impact of campaigns. The masses think that managing social media accounts is a job that a monkey could do. Many believe it takes no original thought.
When it comes to SEO, the most powerful tool to achieve great results is link building. Link building is essentially the backbone of search engine algorithms, making it the standard against which all sites are judged.
Why are websites judged on their links?
Search engines are designed to be judgmental, meaning their algorithms judge the authority of a site. Sites that are deemed authoritative and trustworthy are placed higher in search result rankings, while sites deemed to be spam barely register. In essence, these algorithms protect us from predatory websites by filtering out low-authority sites linking to spam, but that also means that site administrators must utilize link building best practices to maximize visibility.
Since Facebook revealed its new Graph Search feature, companies, marketers and entrepreneurs have been experimenting with how to use the tool to maximize their exposure. While Graph Search isn’t available site-wide yet, now is an excellent time to begin researching ways to use it. These five tips will help you utilize Graph Search to expand your reach.
1.Use just the right amount of SEO
When a new feature like Graph Search arrives and expands the market reach, it can be tempting to oversaturate your SEO in an attempt to dominate the results. Google’s algorithms are smart and will start to think you are spamming people in an attempt to dominate search results…which, frankly, is the truth. Instead of turning your business page into keyword-laden SEO bait, use specific and general keywords. If you own a coffee shop, list your shop’s name, as well as some products you offer. This way, people searching for those generic products or your name will be more likely to see you at the top of the results. Basically, don’t freak out with this new tool by overcompensating with too much SEO. This could potentially damage your brand. Instead, just keep using SEO best practices you’ve been using all along.
Oftentimes, the hardest part of running a company Facebook page is getting audience engagement. Coming up with content, posting and commenting on other posts is easy—it’s getting others to post on your wall that’s difficult. That’s where a solid Facebook contest could come into play!
Facebook contests, giveaways and promotions are a great way to get your target market to engage with your brand on Facebook without spending a whole lot of money. So what are the best Facebook contests that almost any brand can try? Check out our top 5:
Sure, everyone has seen those “attack ads” on the TV around election time. You know the ones where a candidate says “so-and-so really hates America” and the other has a rebuttal ad saying “well, so-and-so spent his campaign money at the outlet mall”? Of course they are bad-mouthing one another just to get a nod from undecided voters.
But what happens when this type of marketing extends to competing brands? People are not always as loyal to brands as they are to political parties (or are they? I’ve seen some pretty heated debates about Coke vs. Pepsi and Mac vs. PC). As we all know, it isn’t just price and performance that play into buying decisions—sometimes, it’s all about the marketing. And some marketing strategies are becoming...feistier than others.
As you may have previously read on our blog post The Networking Economy, new variations of social platforms that create positive outcomes are growing rapidly. One such example of this phenomenon is the rise of social gifting near the end of 2012 and into 2013.
What is social gifting?
Social gifting is the intersection in which giving and online shopping meet. Social gifting can be done in a variety of different ways—from the Groupon phenomenon, to capitalizing on social media know-how to receive gifts. Social gifting is all about giving other people gifts via social networks such as gift cards, certificates or discounts.
The top dog in the social network universe, Facebook, announced a total overhaul of its newsfeed landing page last week. Now before you run to find your pitchforks, light your torches and Google map the best route to Palo Alto, California, take a breath. This Facebook update, at least from this writer’s standpoint, actually looks to be an improvement.
The major design change was sparked by the people who know Facebook the most—its users (feel free to take all the credit). Like any smart company, Zucky and the gang used the time-tested tool of an internet survey to ask users what they didn’t like about the newsfeed. The most common response: it’s too cluttered. So with the idea of simplifying things, I’m assuming a team of jaunt-eyed, caffeine-loaded UI/UX developers began slaving away to try and please Facebook’s over one billion members.