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  • Written by Allison Way
  • Category: Blog

Interns, Inboun Wants YOU!

Spring doesn't just mean Royals baseball games, outdoor barbecues and open patios here in our hometown of Kansas City, Missouri.  It also means that the school year is coming to a close.  And for many college students, it also means finding an internship that doesn't make you want to rip your hair out.

Here at Inboun, we understand that 1.) finding an internship isn't easy and that 2.) the internships that you do land will bore you to death. 

We're not about boring internships.  So explore some opportunities that Inboun has to offer and make this summer worthwhile.  We are currently looking to fill our roster with dynamite interns who specialize in the following areas:

  • Technical writing intern
  • Graphic design intern
  • Social media intern
  • Written by Bobby Miller Jr.
  • Category: Content Marketing

8 Reasons Your Marketing Company Should Fall in Love with Offerpop

Implementing social media into a marketing strategy is standard fare for most companies. Those that do it right tend to see a substantial increase in sales and customer loyalty. The past five years has seen the rise and boom of social media marketing. For the first few years, the notion was that if a company was “on social media”, they were golden. This belief, however, has been put on the shelf right next to hammer pants and cassette tapes.

Being “on social media” doesn’t cut it anymore.

To see a small level of success, a company has to implement a creative, visually appealing and engaging social campaign. For some companies, this is easily second nature because they hire or have someone on staff that “just gets it”. But for many, it’s like trying to learn three languages at once.

Fortunately, there are tools available that can not only teach people the world of social media and its many languages.  The easiest and most engaging service without a doubt is Offerpop. Its simplified user-focused platform is used by a wide range of companies from Fortune 500s to mom and pop businesses. If you’re not using Offerpop, you should and here’s why: 

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  • Written by Alex Gamble
  • Category: Social Media

Newsjacking: Utilizing Trending Topics to Your Marketing Advantage

 

As we all know, search engine algorithms are becoming increasingly smarter in an effort to stem the tide of spam sites saturating the Internet. While SEO is in many ways the backbone of inbound marketing, the overall nature of SEO has changed in recent years due to alterations in search engine algorithms. Finding new ways to navigate the changes while maintaining maximum exposure takes a lot of energy. Tearing down an old understanding of the way things work and learning new strategies is happening more and more often. At the same time, the way that messages spread is becoming increasingly faster as people consume and share data via social networks.

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  • Written by Bobby Miller Jr.
  • Category: Social Media

#FF: @Chubbies’ Social Way of Making Short Shorts Cool Again

 

BOOMSHOCKALAKA!!! It’s Follow Friday once again and you know what that means—it’s time to highlight another company doing social media right in our #FF series.

For this edition, we wanted honor the arrival of spring. Sun shining and birds chirping, this beautiful weather just begs you to leave work early in search of a patio and something cold n’ bubbly. It’s time to whip out the t-shirts, the shorts and the sandals.  After all, spring weather is weather that makes you cringe at just the thought of putting on a pair of pants. 

Well it’s time to celebrate—shorts weather is here! And if there is one company that embraces both shorts-wearing weather as well as social media, it’s Chubbies.

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  • Written by Allison Way
  • Category: Content Marketing

Does Shazam Create Marketing Magic?

"Shazam".  Some of us know this term as the live-action television series based on Captain Marvel.  Others know it as a comic book character.  Still others refer to "shazam" as a exclamation used by wizards and genies.  But for the content-driven, tech-obsessed, socialized world, the term "shazam" means one thing: song identification. 

Based in the UK, Shazam was once just a basic song identification service that came in the form of a mobile app.  Simply open Shazam, hold down a button as soon as a song plays, and the app will displays the song's title, artist and other information.  Seems simple enough, right?  Right.  So how does an audio identifier make money?  How does it go social?  How does it get integrated into a user's day-to-day life? 

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  • Written by Bobby Miller Jr.
  • Category: Social Media

#FF: @AMC_TV and Utilizing the Second Screen

In this week’s Follow Friday (#FF) post, we’d like to shine the spotlight on the AMC television network—a company doing social media right. Social media is all about engaging with people. The idea is that if you do it right, it’ll elevate your brand and amplify your impact in the world. But ultimately, social media will help you drive sales and make money.

Breakdown:

  • THE COMPANY: @AMC_TV
  • WHAT THEY DO:  Produce and televise original series focused on in-depth storytelling.
  • WHAT THEY DO ON SOCIAL MEDIA: Engage their audiences via Twitter and Facebook (AKA “the second screen”) to inspire conversation about the programing.

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  • Written by Alex Gamble
  • Category: Content Marketing

Overcoming the Blog Dilemma: Choosing the Best Blogging Platform for You

When it comes to blogging, there’s no shortage of platform options for writers. Each tool offers different features, layouts and brand potential. Choosing which blog platform to utilize is an important decision. Content is like physical possessions, and once your start uploading (or “moving”) all your content into a given platform, it becomes very easy to settle down. The most important thing to remember when choosing a blog platform is that you choose what is best for you. So today, we will be looking at three of perhaps the most popular blogging platforms—Wordpress, Blogger and Tumblr—to offer insight into which platform is best for your individual or business goals.

The most important thing to remember when choosing a blog platform is that you choose what is best for you.

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  • Written by Bobby Miller Jr.
  • Category: Social Media

#FF: @GeneralElectric, A Company Doing Social Media Right

As social media strategists, we know great social media accounts when we see them. The other day, a friend and fellow great social media strategist Ramsey Mohsen tweeted something that we whole heartily agree with.  With current the state of marketing, there is a major misconception. It’s that social media is a great “free” way to market and elevate your brand to a higher standard. This ideal is wrong on many different levels.  Allow me to explain. 

Social media is not free because it takes time. To get really technical and smarty pants-ish, the time a marketing professional spends on managing a company’s social media presence is the opportunity cost. That time could have been used for other equally as useful tasks. To be effective in the social media sphere, it takes a lot of effort and time analyzing graphs and the impact of campaigns.  The masses think that managing social media accounts is a job that a monkey could do.  Many believe it takes no original thought.

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  • Written by Alex Gamble
  • Category: SEO

Link Building: The Internet’s Most Powerful SEO Strategy

When it comes to SEO, the most powerful tool to achieve great results is link building. Link building is essentially the backbone of search engine algorithms, making it the standard against which all sites are judged.

Why are websites judged on their links?

Search engines are designed to be judgmental, meaning their algorithms judge the authority of a site. Sites that are deemed authoritative and trustworthy are placed higher in search result rankings, while sites deemed to be spam barely register. In essence, these algorithms protect us from predatory websites by filtering out low-authority sites linking to spam, but that also means that site administrators must utilize link building best practices to maximize visibility.

Can you explain it in a simpler way?

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