Having a strong online presence is important. It helps businesses, big and small, engage with clients and stay current. But all that time spent creating social media accounts, building your SEO, and constructing a website and store can be for nothing if you don’t actually make any money. The idea of building a website and making money off it is so blasé (anyone can do it, right?).
In the biz of marketing, we have a term for companies and sites that do just that—you know, the ones that turn Facebook post or tweets into cash. It would make sense to call the Rumpelstiltskins because they spin nothing into gold. But here at Inboun, we don’t call them that. Instead, we refer to them as high converting websites or “HCW” for short.
One of the simplest things HCWs do is utilize their Facebook landing page to the fullest.
Say HCW1’s goal is to build their Facebook following. So they create a Facebook landing page that when clicked from their website or wherever else, it goes to a roadblock-like page that requires you to “Like” the page to continue on. Users tend to have no problem doing this especially if they have an incentive to do so (like special deals and promo codes that can be used back on their website).
So what else do HCWs do? After the jump you’ll find 5 things they do to keep converting: