From 2010 to 2011, Tumblr grew 900%. Last spring, data from Google revealed that the word “Tumblr” is overtaking “blog” as a search term. While this is more of an indicator of the changing purpose of blogs as opposed to a blogger’s nail in the coffin, this data has important implications for Tumblr as an underutilized marketing resource. As the data shows below, a shift is occurring in which mediums are most widely used and marketers would be wise to capitalize on this trend:
Whereas blogs are more about written content, Tumblr is about sharing images, GIFs and short blurbs. A visual-based site like Tumblr means a faster way to spread a message. There is no length restriction like Twitter and the content is just as, if not easier, to share as a Pinterest pin. Tumblr’s highly visual nature makes the possibility of a viral post exponentially more feasible, especially with Tumblr’s loyal crowd (2% of users account for 43% of Tumblr traffic).
Below are a few ways to utilize Tumblr as a marketing tool: